A lot of people come to us asking if we can get them seen on Google. There is a great deal of false information circulating about search engine rankings, so we'd like to contribute a bit to clearing this up.
The idea of a search engine is to fish the most relevent useful details out of a massive and ever expanding ocean of information, some of it good, some not. Good websites get to the top by being the most relevent useful information - i.e. providing exactly what the surfer is looking for.
However, because of the huge profits to be made in clicks, unscrupulous people either make impossible claims, or bully and cheat their way to the top with tricks and underhand methods aimed at search engines, not humans ... this results in surfers wasting their time on sites which contain nothing of value (usually just lots more links, which send you round in circles), but once the unsuspecting visitor has been tricked into clicking, the webmaster has made his money, whether or not you got what you wanted. These activities degrade the quality of the Internet and frustrate users and genuine website owners and designers.
Like Google (who remove and bar such players from their listings) we think very little of these people, who contribute nothing and are concerned only with making a quick buck, not providing a useful service.
So all our methods are white hat, Google approved and recommended, and genuine. It means you may not be found internationally on major keywords which have multi-national corporations paying dedicated teams millions of pounds to get them there. But it does mean you are almost certain to come up on your business name and industry in your local area, and be found by people who are actually looking for you.
Some of our methods:
- Search engine submission with data brief
- Accurate, relevant keywords, titles and descriptions (embedded data the search engines analyse)
- Using specific keyword rich page titles, headers, subheaders, internal linking, and page copy
- Using text links that both humans and search engines can follow
- Making accessible sites (to people with disabilities and low speed connections)
- Google sitemaps
- Giving clients advice on further methods
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