Update your Website Content Regularly!

The major search engines’ goal is to get searchers the best, most relevant information they can, based on the search terms people put in. These days information gets out of date pretty much as soon as it’s down on paper (so to speak) so search engines reward websites that regularly update their content, in the belief that the more often it’s updated, the more likely it is to be relevant and up-to-date.

So it’s no good writing the perfect bit of copy with all the information your customers need to know, putting it up and then leaning back feeling chuffed with yourself for the next twelve months. Sure, the quality original content will get you up there at first (providing your website is optimized) but as it starts to look middle aged it will slowly drop back down again.

Conversely, if the Googlebot returns to your website and finds something has changed since the last time it was here, it makes a note to come back sooner next time.

So keep writing, keep coming up with useful information for your customers and keep updating your website regularly. Adding even just a short paragraph (of at least 200 to 300 words) once a month will keep your website fresh in the eyes of the all important Google and Yahoo, and keep them coming back to check for more.